The Book
What it actually takes to buy a digital business when you have almost nothing.
I spent 25 years in the corporate world and tried three side businesses on the way out — all of them failed. Then a friend asked me a single question over dinner that I hadn't thought to ask myself.
Why don't you buy one instead of building one?
What followed was two and a half years of car washes, strip mall deals, overseas listings that hit financing walls, and a deal that died on a cruise ship six weeks from closing. Eventually — a $5 million acquisition closed in December. With almost nothing of my own money down.
One Percent Down is that story. It's also a practical guide to buying a digital business — the kind you can run from a laptop, from anywhere, on your own terms.
What's Inside
The Real Search
Car washes, frozen yogurt shops, pheromone companies. Every near-miss and what it taught.
How Deals Get Funded
SBA loans, seller notes, investors, ROBS — and how to close a deal without a trust fund.
The Negotiation Nobody Talks About
Why a lower offer won. What sellers actually care about beyond the number.
Why Digital, Not Physical
The real economics of owning something that never ties you to an address.
The First 90 Days
The sales team had quit. The marketing had stopped. Here's what happened next.
The Framework, Distilled
Every lesson from every chapter, pulled into one map of the buyer's journey.
